davidzavertnik
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11:42:35 pm on February 6, 2009 |
Widespread viewership, not just green fanatics or the portland savvy.
Greenwashing, is maybe more like selling products we don’t even need, like a luxury eco resort far off in the distance with all these special towels etc…
“I don’t see a whole lot of, but could be effective, the omission that it’s hard to be perfect and perfectly green.” Stop with the “I am the Greenest” Something like, we’re trying really hard but we can’t be a hundred percent green.
Eco gift guide? No. We need to focus on sustainability and the larger idea of working against over-consumption.
What about transport. There is such an opportunity for public transport to improve and make an impact.
[How can we deal with learning from marketers? People are weary of advertisers and marketers giving us information. How can we change this from an advertisers standpoint?]
One participant raised an interesting question of when can we start building brand loyalty by making long-lasting products. Forget the two year updates for new technology. When are consumers going to start demanding more sustainable products, ones that much longer.
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